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Laurie

4 Reasons Why You Should Use The Salient Theme

By How To, Resource, WordPress No Comments
The Salient theme is one of the most popular WordPress templates available on ThemeForest. It is a highly customizable theme that you can use in a variety of different ways. Salient has a ton of robust built-in features such as page animations, sliders and custom post types. These features allow developers to build websites for a variety of different clients without jumping back and forth between different themes. Throughout the rest of this post, we will discuss 4 reasons why you should be using Salient for your WordPress website if you aren’t already.

The Benefits of Using a Reputable Theme

If you’re building a WordPress site, you’ve probably heard many different terms from plugins to themes to blocks and more.  It can be confusing and if you don’t know what you’re looking at, or even what’s available. It’s hard to compare everything.
Many people get sucked in to the “niche” themes, where a company says, for example, “We build sites for doctors.”  Although in theory that sounds great, these themes can end up being more of a headache than a solution due to their lack of features, clunky code, minimal updates or lack of support. It is much more useful to use a trusted, customizable theme when building websites instead.
There are many themes on the market out there, and I’ve used a ton of them over the years, even the not-so-good ones. Learn from my mistakes and years of weeding out bad themes to discover the 4 things that make Salient one of the best WordPress themes I’ve ever used.
  1. Page Builder
  2. Flexibility
  3. Strong theme support
  4. Timely updates
  5. Compatibility with latest versions
  6. Theme configuration options
  7. High performance
  8. Responsive & Retina ready
  9. E-commerce ready
  10. Social media integration
  11. Design Templates
  12. Solid Documentation
Buy Salient Theme Now!Buy Salient Theme Now!

1. Salient Theme Options Panel

One of the best features about Salient is their options panel. It makes customizing CSS so easy. You can do it all from one place, without having to do any backend coding. Some of the things you can manipulate from the options panel include:
  • Icon styles
  • Button styles
  • Background colors
  • Font colors
  • Typography
  • Header colors, padding & opacity
  • Footer columns & credit text

2. Salient Theme Visual Composer

Salient uses the Salient Visual Composer to build out posts and pages on WordPress. It is a very intuitive drag and drop builder to use on the platform. This allows you to build out beautiful website pages with minimal effort. For those of you that don’t want to always rely on a developer to make changes on your site, the Salient Visual Composer gives you the control to make changes on your own easily and efficiently.

3. Robust Template System

One of the newest additions to Salient is their internal templating system. It features a library of pre-designed page blocks or layouts for quick and easy use when building out websites. This is extremely useful when building out certain features—think testimonials—or pages—think contact pages—on a website which are more standard. Plus, it saves you time, something that we can all use more of. The template system can also save you money, ensuring you can update your website yourself without always having to rely on a developer.

4. Amazing Customer Support

ThemeNectar, the creators of the Salient theme, offer amazing customer support to their users. 6 months of free support are included with every Salient purchase. They not only provide thoughtful responses to support inquiries, they also answer them in a timely manor. Over time I’ve reached out about a variety of different inquiries, ranging from newbie questions to developer-level ones, and they’ve always been able to help me out. This level of support is not always available with other WordPress themes. Knowing that the ThemeNectar team is responsive and helpful makes me even more confident in my choice to use Salient on web design projects.

Conclusion

Salient is a popular WordPress theme that has been downloaded more than 90,000 times. It is highly rated because of its ease of use, robust features and superior support from ThemeNectar. On top of all this, Salient is regularly updated by ThemeNectar, ensuring that it remains a stable theme through every WordPress update.

If you’re not using Salient on your WordPress site, it’s time to make the switch. Contact us so we can set up a consultation and get your site rebuilt on one of the most trusted themes on WordPress.

Questions to ask when choosing a web company to build your site…what you MUST know!

By Resource No Comments
[vc_single_image image=”1391″ img_size=”full”]

DONUTS!!!

Okay, I know that’s your first thought (it was mine), but isn’t that what grabbed your attention?  A cute design and something savory?

Well, unfortunately, there’s more that goes into choosing the right web development company than one might think.  First of all, we all use similar terms and acronyms you’ve probably heard of:  SEO, CRM, Social Media, Branding, Design, Development, Customization and more.  But what does it all mean and how can one understand enough to compare?  In my opinion, the THREE most basic things to ask are:

  • who’s doing it?
  • what’s their expertise?
  • what does it include?

Although they’re all important, you really need to understand what’s included to determine a consultant’s expertise level.  For example, a client needs social media.  Is that social media page setup for the different social media platforms?  How many platforms?  Will there be links for follow and capabilities for sharing on site?  Will feeds be pulled into website?  Can I push content from site to social media platforms?  Or is it for social media marketing management with ad campaigns and constant content/posts with market research and target analyses?  This level of expertise and time as well as cost varies greatly.  So, be careful when a company is promising to include “social media” in your website development.

How Do you Determine What’s Important?

Well, that’s where experience comes through, and a consultant willing to work with you through the processes and set a GREAT foundation for SEO and growth.  Sure, you need it all…but not everybody’s budget can handle it all at once.  And not everybody’s an expert at “it all”.  That’s why we at Simply Styled Sites align our team with individual experts to handle each aspect.  In order to do it well, and provide best value and quality to our clients, we won’t promise something we can’t deliver.

[vc_btn title=”Meet Our Team of Experts” color=”peacoc” align=”center” link=”url:%2Fpartners%2F|||”]

Why Choose Simply Styled Sites?

Good question.  It’s who you can trust.  We fix a lot of poorly developed and over promised websites that do not deliver.  With our combined expertise in web development, branding and design, SEO, user experience and internet marketing, we will help you through the process and consult with your business to provide the following:

  • Clear User Navigation and Experience
  • Marketed Calls-to-Action and Lead Capture
  • Mobile Responsive sites to fit on any device’s screen size
  • An attractive, branded, custom designed homepage to portray professionalism and taste
  • Clean code and optimized performance for ongoing maintenance and support

Need more help?  No problem, simply CONTACT US or review another great article with more in-depth questions to ask during this process.

Why is keeping your WordPress site updated important?

By WordPress No Comments

Performing Updates

Sure, you see the little notification from your WordPress Dashboard or get emails that updates are
available.  Should you automatically do them?  They work fine on my phone and computer…most of the time.   But what about your website where you run your business?  You’ve probably performed updates to plugins many times without fail.  Great!

But, have you ever had weird words in code display at the top! Or, a 500 Internal Server Error?  Or better yet, the dreaded “white screen of death”?

Maintenance and updates might seem easy to do on your own, but can actually be quite risky. WordPress, themes, and plugins generated by third party developers often cause code incompatibility.  If not carefully managed, performing these updates on your own put your site at risk.  Without proper research, sequence, and technical know-how, one can cause the other to break.  Fixing this can be quite expensive and cause unproductive downtime for your business.

So, Now What?!

You can learn more HERE about performing updates to WordPress.  Or, you can let us at Simply Styled Sites handle it for you.  It’s important to know the proper steps to take, and if a site does break, we can follow the troubleshooting steps to get the site running smoothly again.  Have you ever spent HOURS on the phone with your host company, often times speaking with somebody in another country with a strong accent- trying to explain the EXACT steps you took before your site crashed?  This is zero fun.  Using our Maintenance Plan will insure that we’ll perform those necessary updates and keep your site running smoothly- yes, even if it breaks.  By performing backups, updates, checking compatibility and more, our team will take that task off your hands and give you peace of mind.

[vc_btn title=”Sign Up for Maintenance Plan Now!” shape=”round” color=”turquoise” link=”url:http%3A%2F%2Fsimplystyledev.wpengine.com%2Fmaintenance%2Fsignup%2F|||”]

Simply Styled Sites’ Favorite Website Trends 2017

By Design No Comments

Well, who doesn’t want to be trendy?  Embrace it, it’s a good thing, and it helps when catering to your users.  As a company with a website these days, when you’re organically searched and found, your website is your user’s first impression.  And when I say user, I mean potential client.  And by potential client, I mean more money for you.  With a hip, current site it’s important to stay on top of the latest technology, trends, and ways websites interact with users.  From design to marketing to psychology, here are a few of my favorite trends for 2017.

  • Brighter Colors & Gradients

    such as Instagram’s new logo

  • Image Overlays

    Dark, white, or color overlays are a great way to include a sharp picture, by putting simple writing on top.  Just makes a bold statement for a simple message.  And who doesn’t like puppy feet?  Check our our client, Cincinnati Lab Rescue‘s, site.

  • Bolder Fonts with Outlines or Images

    Try combining a few trends like our clients at Webb-Cleff Architecture & Engineering did.  A dark overylay, with bold cut out letters.  Looks awesome!

  • More Animation

    Maybe just because it’s fun and makes people smile.

  • Less Static, More Dynamic

    We’re not just “informational only” anymore.  Our sites need to be built with a solid foundation for growth, marketing, and user interaction.  Technology changes so quickly, our need to be adaptable and evolve quickly without having to redo our sites every 2 years.

  • Increased interaction and engagement

    Just like social media, let’s use our sites as a platform: more signups, more surveys, more comments and discussions.  People like having and expressing their opinions, so let’s increase engagement!  Besides, it’s fun and we all desire to be a part of something.

WordPress Upgrade 4.7.2 Security Alert

By WordPress No Comments

Learn more about WordPress’s latest security update with 4.7.2 HERE.

To ensure your site always staying up, performing optimally and securely, you might want to consider an ongoing Maintenance Plan with Simply Styled Sites.

We also highly recommend the best hosting platform out there for WordPress sites with WPEngine.  Watch this video to learn more:

Welcome!

By Uncategorized No Comments

I’m Laurie Barron, a creative entrepreneur, and am passionate about combining style & tech to create beautiful, functional, and simply organized websites!  I primarily work with WordPress and can help you build and design a brand new site or assist you in maintaining your current one.

I love establishing relationships with clients and working together to meet your needs.  I can integrate email marketing, social media, subscription plans,  special forms, e-commerce, and more.   With an Accounting & Computer Information Systems degree and over 4 years of building 2 companies, I also can offer advice in business development and entrepreneurship.  There are endless opportunities to customize your site and grow your business, and I’ll help you with suggestions and options to meet your current needs.

I’m looking forward to connecting and creating your beautiful new website!

Laurie

 

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