Does the idea of building your website overwhelm you because you don’t know where to begin nor have the expertise? Or, you been given so many opinions on what you should do that you’re lead to “analysis paralysis” or uncertainty? With the right team that shouldn’t be a concern if you trust the experts at Simply Styled Sites. Our goal is to create a journey that is efficient and productive to get you to market fast so you can quickly capture leads, earn revenue, and build opportunities. Most of all, we don’t want you to build the site and forget about it for a couple of years. At Simply Styled Sites, we follow a growth-driven design approach to build a site that will grow with you.
What is Growth-Driven Design?
Growth-Driven Design (GDD) takes traditional web design and makes it much more efficient. It uses a systematic approach to shorten the time to launch. The goal of GDD is to create real impact, and use user data from your website to continuously learn and improve your site.
With GDD, web design becomes an ongoing process in your business. It’s not a one and done type of designing. Rather than changing all the elements of your website in one redesign, GDD focuses on smaller goals that can be implemented over time to your site. GDD takes a typical website redesign, which can last over 3 months, and shortens the time to launch to about a month.
So, realistically, instead of redesigning your website every two to three years the traditional way—which can lead to stale and inconsistent content that doesn’t align with your business—GDD has you redesign your website regularly in monthly sprints to improve your site based on testing, analysis and research derived from user behavior data collected from your live website.
Why This Method is Advantageous
- Takes BIG tasks and turns them into sizeable, manageable tasks.
- Get user interaction and data quickly to refine and iterate processes. You will find what works and doesn’t, causing you to make some changes in layout placement, verbiage, or offerings. Learn as you go and focus on the User.
- Keep up with trends and adjust easily. This also helps keep you relevant to users.
- Better ability to budget over time. Spend upfront for a solid foundation for growth, get to the MVP (Minimum Viable Product), then continue to nurture and grow your site and business. Not that it’s less expensive in the long haul, but the value and foundation will keep you from having to constantly redo, rewrite, redesign, reconstruct.
- Determining project scope is simpler. Technology changes SO quickly, algorithms change, design trends change, plugins and themes update, so this can easily become confusing or cause “scope creep” during a project.
- Have the ability to create new offerings, landing pages or implement new processes.
- Spend time and money maintaining your site. Updates are always important for security, bug fixes, new features (exciting!!!) and overall performance.
Why You Shouldn’t Stick with Traditional Web Design
- It’s too daunting and slow to produce.
- You spend too much money upfront and didn’t save for change or growth.
- There is NO perfect! And besides, by the time you think it’s perfect, something has inevitably changed. And trust me, your idea of perfect is different from ours and your end-users’.
- If you’re only going to do a giant build now with the intent of set-it-and-forget-it not, you could be stuck with an outdated trend. For example, sliders (those annoying header images with buttons that constantly change at the top of a homepage?). They used to be fresh, but now they appear as unclear in your messaging, distracting to the user, and only a small percentage even MAKE it to the last slide that you all thought was important. Um, no. But, they used to be cool(ish).
- This focus tends to be too much on your Company, and not the User.
Conclusion
Instead of expecting to change every single detail about your website during this journey, you should create a list of the top priorities, getting to that MVP during your initial build and make those changes in order to relaunch your website quickly and efficiently. From there, you can focus on making additional changes that are less important to your website’s overall goals. With user feedback, these priorities can shift and change as well.
At Simply Styled Sites, we don’t think a website redesign is a one-and-done deal. Our goal is not to simply create your site and then ghost you; rather, we want to continue to support you after your website is launched and assist you in changing it as the need arises.
It is unpredictable what your users will do when they interact on your website. Something that you may have thought was a minor feature may turn into the driving force behind your sales strategy. We are here to help you create a high converting, robust, and beautiful website.
Contact Us if you’re ready to give growth-driven design a try and take your website to the next level.
