Well, who doesn’t want to be trendy? Embrace it, it’s a good thing, and it helps when catering to your users. As a company with a website these days, when you’re organically searched and found, your website is your user’s first impression. And when I say user, I mean potential client. And by potential client, I mean more money for you. With a hip, current site it’s important to stay on top of the latest technology, trends, and ways websites interact with users. From design to marketing to psychology, here are a few of my favorite trends for 2017.
[/info_list_item][info_list_item list_title=”Image Overlays” list_icon=”Defaults-check” title_font_size=”desktop:22px;” desc_font_size=”desktop:14px;”]Dark, white, or color overlays are a great way to include a sharp picture, by putting simple writing on top. Just makes a bold statement for a simple message. And who doesn’t like puppy feet? Check our our client, Cincinnati Lab Rescue‘s, site.
[/info_list_item][info_list_item list_title=”Bolder Fonts with Outlines or Images” list_icon=”Defaults-check” title_font_size=”desktop:22px;” desc_font_size=”desktop:14px;”]Try combining a few trends like our clients at Webb-Cleff Architecture & Engineering did. A dark overylay, with bold cut out letters. Looks awesome!
[/info_list_item][info_list_item list_title=”More Animation” list_icon=”Defaults-check” title_font_size=”desktop:22px;” desc_font_size=”desktop:14px;”]Maybe just because it’s fun and makes people smile.[/info_list_item][info_list_item list_title=”Less Static, More Dynamic” list_icon=”Defaults-check” title_font_size=”desktop:22px;” desc_font_size=”desktop:14px;”]We’re not just “informational only” anymore. Our sites need to be built with a solid foundation for growth, marketing, and user interaction. Technology changes so quickly, our need to be adaptable and evolve quickly without having to redo our sites every 2 years.[/info_list_item][info_list_item list_title=”Increased interaction and engagement” list_icon=”Defaults-check” title_font_size=”desktop:22px;” desc_font_size=”desktop:14px;”]Just like social media, let’s use our sites as a platform: more signups, more surveys, more comments and discussions. People like having and expressing their opinions, so let’s increase engagement! Besides, it’s fun and we all desire to be a part of something.[/info_list_item][/info_list]
To learn more and see more trends and examples, check out these recent articles:
https://webflow.com/blog/18-web-design-trends-for-2017
http://www.webdesignerdepot.com/2017/01/essential-design-trends-february-2017/
