It can be overwhelming to choose who to work with when designing a website. Web designers, web developers, UX designers, and more—they are all vying for your attention, and money. The truth is building a website isn’t easy. It involves a lot of effort, detail, and skill to get it right from the start, meaning that its imperative that you do your due diligence when choosing which designer to work with for the job. At Simply Styled Sites, we think it is of key importance to work with a designer who doesn’t claim to know everything. Instead, it is more beneficial to work with a designer that has a team they can fall back on to follow through on the areas they are not an expert in. In this post we aim to discuss why this is better for you in the long run than relying on a sole designer who claims to know everything.
The Different Steps Involved in Building a Website
Building a website is a complex process. It involves a variety of steps, which we’ve outlined below:
-
Creating an emotionally impactful visual brand
-
Writing website copy that encourages customers to purchase your offer
-
Building a truly functional and seamless website
-
Developing a user experience that keeps your customer in mind
-
Manipulating the website content and structure in order to rank higher on search engines
All of these steps are equally important when developing a truly impactful and robust website. It is not possible to create a website that stands out from the crowd without any of the steps outlined above. Each bullet encompasses area of expertise in itself though, and it is difficult for one person to claim they can help you with every single one of these steps.
For example, building a powerful brand involves so much more than just choosing colors for your website and picking fonts that match. A branding expert will work with you to create a visual brand that connects with your target market, expresses your brand’s ethos and ultimately looks great on the web. This is not something all web designers are inherently good at on their own!
The Value of Working with a Team
Simply put, one person cannot claim to know everything. As I’m sure you know from running your own business, it is impossible to do everything yourself. You can’t run the business, market it, be the sales person and manage employees all by yourself. That’s why you have probably built out a team of professionals in each area of expertise to assist you in operating your business. It’s the sensible thing to do. Not only does it save you time so you can focus on what you’re good at, but it saves you money as well avoiding costly mistakes.
The same goes for building your website. It’s much more effective to work with a team of individuals who are experts in a specific field than to work with one person who claims to be a jack-of-all-trades. Using a jack-of-all-trades designer can seem like it’s going to save you money, but that’s not actually true. In the long run you will end up spending more to make up for the mistakes made by this type of designer. Save yourself from costly missteps by working with a team of experts who aim to give you a website that is not only beautiful, but functional for your business as well.
Our Strategy at Simply Styled Sites
At Simply Styled Sites, we don’t claim to be experts in everything. We specialize in website design and development, with a focus on website functionality and UX design within WordPress. For us, this niche works, and we own it. When it comes to the technical aspects of building a website in WordPress, we know what to do.
As we mentioned previously though, a website is so much more than development and design. For this reason, we partner with a variety of individuals, such as branding expert Betsy Holt from Heavens to Betsy and SEO expert Gwen Beren from Illuminous Marketing, to provide more value to our customers. We believe strongly in the power of collaboration and think it is of vital importance when putting together a website. We feel so strongly about this that we have partnered with Betsy and Gwen to create The Click Collective, an agency where we can take on larger and more robust website design projects that encompass all our expertises.
Conclusion
Building a website isn’t as simple as slapping together a design and building it out on the web. Careful thought and attention must be placed on the branding, layout, organization, content and structure to create a website that delivers you results—aka, paying customers or leads. In order to do this properly, it is beneficial to work with a web designer that isn’t cocky, and doesn’t claim to be an expert in everything. Instead, you should be working with a designer that works collaboratively with a team of experts to create the best website for your needs. This approach will save you time and money in the long run and help you start reaping the rewards of your investment more quickly. Create a website that converts with a website designer, like us, that has your best interest in mind.
